Luru is an AI tool that makes CRM data entry effortless by capturing deal information from Slack conversations, emails, and call transcripts and suggesting the relevant Salesforce or HubSpot field updates. Instead of switching to the CRM to log activity, reps get a Luru notification after a meeting or Slack conversation with the suggested updates ready to approve with one click. Sales teams at companies using Salesforce or HubSpot use Luru to solve the persistent problem of CRM data quality -- most CRM data is incomplete because manual data entry is tedious and reps deprioritize it. Luru automates the capture from the communication tools reps already use, dramatically improving data completeness without adding to rep workload. Luru's integration-first approach works within existing workflows rather than requiring new habits. Reps don't open a new app or change how they work -- Luru observes their existing communication and surfaces suggested CRM updates. This dramatically improves adoption compared to tools that require behavioral change to generate value.

What the community says

Luru is praised in sales operations communities for solving the CRM data quality problem without requiring reps to change their behavior. Users report significant improvements in CRM completeness after deployment. The Slack integration is particularly noted as seamless. Based on community discussions from Product Hunt and revenue operations communities.