Gong is a revenue intelligence platform that records, transcribes, and analyzes sales calls, demos, and emails to surface insights that improve win rates. It identifies what topics correlated with won versus lost deals, flags risk signals in pipeline, and shows managers exactly which coaching moments each rep needs. The AI analysis goes beyond transcription: it tracks competitor mentions, pricing sensitivity signals, deal risks, and next-step commitments across your entire pipeline. Deal intelligence surfaces accounts at risk before they go quiet. Forecast AI produces pipeline predictions based on actual conversation signals rather than rep-submitted forecasts. For sales organizations where the difference between average and excellent performance is worth measuring systematically, Gong provides the observability that gut instinct and CRM data alone can't deliver.