Highspot is a sales enablement platform that combines content management, sales training, buyer engagement analytics, and AI-powered coaching in an integrated system. Its AI recommends the most relevant content for specific deal situations, tracks which content buyers engage with, and identifies the skills and activities that correlate with successful rep performance. Sales enablement teams and revenue leaders at enterprise companies use Highspot to systematically improve sales effectiveness. The platform connects training to deal activity, allowing organizations to understand whether specific skills training translates to better performance on actual deals. Buyer engagement tracking shows what prospects actually read or watched after receiving sales materials. Highspot competes with Seismic in the enterprise sales enablement market. Its distinguishing characteristics include a more modern user experience, stronger buyer engagement analytics, and a more accessible content discovery interface for reps. The AI content recommendations are highly rated for accuracy in matching content to specific deal scenarios.

What the community says

Highspot is consistently rated alongside Seismic at the top of enterprise sales enablement on G2. Users praise the buyer engagement analytics and the AI content recommendation accuracy. The platform is considered more user-friendly than some competitors, driving better rep adoption. Based on community discussions from G2 and LinkedIn.