Haptik is a conversational CX platform owned by Jio Platforms that builds intelligent virtual assistants for customer support and commerce automation. It handles interactions across WhatsApp, web chat, mobile apps, and voice channels, with specialization in e-commerce and telecommunications use cases. The AI assistant understands complex queries and can perform transactions within the conversation. Large consumer brands, telecom companies, and e-commerce businesses (particularly in South and Southeast Asia) use Haptik to automate customer service and drive conversational commerce at scale. WhatsApp is a primary deployment channel given its dominant messaging app status in many markets. The platform supports commerce transactions -- browsing products, placing orders, and processing payments -- entirely within the chat interface. Haptik's Jio ownership provides infrastructure and distribution advantages in the Indian market, where it has a strong presence. Its conversational commerce capabilities -- where customers can complete purchases through chat rather than just getting support -- represent a growing area of investment as messaging-based shopping becomes more prevalent globally.

What the community says

Haptik is well-regarded in enterprise CX circles for its WhatsApp specialization and conversational commerce capabilities, particularly for brands operating in South and Southeast Asian markets. The Jio backing provides scale credibility. Based on community discussions from G2 and industry analyst reports.