Drift pioneered 'conversational marketing' - the idea that chat on your website shouldn't be customer service, but a sales channel. Its AI chatbot qualifies website visitors, books meetings with sales reps, and routes high-value prospects to immediate live conversations when a rep is available. The AI Prospector researches leads in real time during chat conversations, surfacing company information and intent signals so reps can personalize instantly. The Revenue Acceleration platform connects chat data to pipeline metrics so you can see which conversations convert. For B2B companies with significant website traffic and sales teams that benefit from catching intent in real time, Drift's conversational approach captures demand that form-fill-and-follow-up cycles miss.