Make (formerly Integromat) is a visual automation platform that lets users build complex, multi-step workflows connecting hundreds of apps through a visual flow diagram interface. Unlike Zapier's linear zap structure, Make supports loops, filters, routers, and error handling, making it suited for complex automation logic. Agencies, marketers, and operations teams use Make to build automations that would be difficult to express in simpler tools: conditional branches that route data differently based on content, iterators that process each item in a list, and aggregators that combine multiple results. AI modules allow LLM calls and text processing within workflows. Make's free tier is generous and its pricing is based on operations rather than workflows, making it cost-effective for complex automations. Its visual representation of data flow makes complex workflows easier to debug than code-based alternatives.

What the community says

Power users on Reddit r/automation frequently recommend Make over Zapier for workflows that require complex logic. The visual flow diagram is cited as a major advantage for understanding and debugging automations. Based on community discussions from Reddit.

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