Lavender

Lavender is an AI email coaching tool that sits inside Gmail and Outlook to analyze and improve sales and outreach emails as you write them. It scores emails on a scale of 1-100 based on personalization, length, structure, and other factors that correlate with reply rates, then provides specific suggestions to improve the score. It also researches the recipient and their company to suggest personalization. Sales development reps, account executives, and recruiters use Lavender to write better cold and warm outreach emails faster. The real-time scoring provides immediate feedback on whether the email is likely to get a reply, reducing the guesswork in email outreach. The personalization suggestions draw from the prospect's LinkedIn profile, recent news about their company, and shared interests. Lavender's impact is documented through its user data: emails scored 90+ get significantly higher reply rates than lower-scoring emails. The coaching approach is particularly effective for new SDRs who lack the experience to know instinctively what makes an email effective. The Salesforce and HubSpot integrations allow the email scoring to work within existing CRM workflows.